Creative Design & Operations Director
15 years of delivering marketable, profitable brands & print packaging solutions across the consumer product goods industry.
My specialties:
Creative Packaging Design
Creative Brand Building
Print Production and Management
Packaging sourcing and development
In-House design team buildouts
Design : Creative : Packaging : Directing :
Design : Creative : Packaging : Directing :
Portfolio Work
For examples of my design portfolio, please reach out.
32 retail dispensaries, 116 skus, 4 states, one mighty creative team, meet the South’s largest Multi-State operator in Cannabis. I developed all of the creative direction, across the retail, digital, packaging, and brand departments of the entire company. Including all of GDF and its Portfolio of Brands as well as its partnering retail umbrella brands.
What started off as a brand concept for GDF, is now the 2nd largest retailer in Missouri. With 36 skus to create, package and market, we keep consistently winning industry BEST OFs. I lead the design team that supports all of the creative development you see in market, on digital and in store.
The 3rd retail dispensary I’ve created in the last two years is the hottest brand to launch in New Orleans. With more on the way, I’m looking forward to giving New Orleans a stylish and professional shopping experience.
I am very proud to have worked with the talented team at Cresco to launch their entire House of Brands in 2020. If you bought any of their products in any of these states in IL, CA, MI, OH, MA, I probably had something to do with the packaging, branding, or marketing collateral.
Take a look at my design roots. Reach out for a professional look book at my most current design work.
Packaging Expert
Designing packaging for million dollar brands, that’s pretty much what I do. I lead packaging operations for new, mid-sized and large scale corporations. Working side by side with supply chain, I help source and design packaging forms that will not only be compliant, but will consider the overall profit margin and automation production flow.
Brand Builder
I’ve built brands that have made it to some of the biggest retailers, Walmart, Best Buy, Target, and Dispensaries around the US. Partnered with some world class agencies from New York, Chicago, and Canada.
Business Strategist
Working beside fortune 500 leaders, I’ve cultivated smart business strategies and consider the entire life cycle of a product. Always strategizing my creative design and direction to delivers ROI. According to analysts, I am a rare find, check out my Disc Assessment and find out why.
Top 5 favorite accomplishments
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Being Featured for Womans History Month for Cresco.
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Hiring and mentoring the most talented women in design, while setting up GDF’s in - house agency.
My advice for women who want to get into the cannabis industry.
Contact me.
Contact me to see my professional portfolio, for consultation, or just to chat.