Creative Director


I design, direct, and manage projects, businesses, brands, packaging, and more.

15+ years building award-winning, revenue-driving brands across CPG and cannabis.

By the Numbers

15+

Years in Creative Leadership

+1 MIL

Over-Profit Sales

5 STATES

Products in Market

FEATURED IN

Forbes, High Times, The Dieline

200 SKUs

SKUs Designed & Launched

3

In-House Teams built

Career Highlights

I’ve had the privilege of leading creative that built some really great brands.

Client
Good Day Farm

Year

2021-2025
Scaled brand to become the largest brand and dispensary in the South. Oversaw and scaled creative operations, direction and marketing across packaging, retail, and digital departments.

Client
CODES

Year
2022-2025
Built a retail brand that exceeded profit expectations by $1M in its first months.

Client
Cresco

Year
2019-2020
Launched mass-scale packaging for House of Brands across 5 states.

Client
Nola Cannabis Co.

Year
2024-2025
Directed and strategized with our creative in-house team to launch New Orleans’ most stylish new dispensary brand.

Client
Celebrity & CPG Work

Year
2010-2020
Packaging for Maria Sharapova, Target, Walmart, Best Buy, and Costco.

Specialties

Everything Creative
Everything Brand
Everything Retail
Everything Marketing

In other words: Strategic Creative Direction, Creative Packaging Design, Brand Development & Strategy, Print Production & Sourcing, In-House Design Team Build-outs, Multi-State Compliance Management.

Brands Featured In

Let’s Connect

Contact me to learn more about my experience or just to chat.

Email: ashleywjoyce@gmail.com

LinkedIn: linkedin.com/in/ashleyjoycechicago

Resume